How to Build Instant Credibility?

Building credibility has more to do with your ability to tailor how you sell your expertise to your audience than demonstrating how well you are able to crunch numbers.

I’ve developed the following formula that’s helped me and hope it helps you as you start to build your career or entry into a new industry.

  • Self-Awareness
  • Profile
  • Rapport


It sounds simple – doesn’t it?  The reality is that many people are bad at understanding sense of self.  If you don’t believe me, I ask you to go to a co-worker that you don’t know, introduce yourself, have small talk for a few minutes, and ask them for their immediate impression about you.  Or if you don’t feel comfortable doing that, ask someone what were their first impressions when you first met.

In short, think of yourself as a 30 second commercial.  What would people think when they see you on that screen? and would they want to buy something from you (meaning would they buy you)?

For instance, when I first started public speaking, I thought my voice was at a 10 (10 being highest) but in reality it was a 4.  To master self-awareness, I became an adjunct professor, participated in a lot of networking events, and started doing more speaking engagements.

With years of this type of practice, I’ve managed to monitor how I come across to others and modify my behavior to align with the point I want to get across.

There are many mediums that you can use to help you with building self-awareness such as Toastmasters or any other opportunity where you are able to speak in a publicly.


Going with the commercial analogy, would people buy your product (meaning you)?  Marketers spend a lot of time and energy in understanding their customer base and analyzing trends to better position their products for consumers to buy.  This concept isn’t different when building instant credibility.

One must understand the industry or organizational culture or team dynamic before moving forward in selling oneself.  This is a practice I’ve discussed on my website and eBook many times called Profiling.

Profiling is important because it allows you to strategize on the best way for you to connect with your audience or individual.

For example, last year I became a Board of Director for a fantastic non-profit called CAP21.  It’s an organization that focuses on building new theatre works as well as a theatre conservatory.  This organization is expanding and, as such, was looking for consultants to help them strategize on the best way to set them up for success.

They had a few candidates they were considering including me.  I won the bid because in comparison to the other candidates, I was the only one that took the time to fully understand their business and speak in non industry terms (e.g., Work Breakdown Structure, etc.).

So do as much research on your audience as you can.


Closing off on the commercial analogy, would people relate to the product you are trying to sell and would they be loyal customers?  Having information on your audience is only half the equation.  The other half is your ability to build rapport.

To build rapport, you need to be able to find information that you can authentically relate too.  I say authentic because people can sense a phony a mile away and besides I would never suggest that individuals lie about their interests.

Leveraging the profile, I would look inwards to find aspects of my personal experiences that can relate to the profile.

For instance, for CAP21, I was able to draw upon the fact that I used to be in the entertainment business when I was a teenager.  This gave me a competitive advantage in building instant creditability because I knew where to go to conduct my research and adapt my communication approach.

The goal here is to find aspects of oneself that relates to aspects of the audience you are looking to gain creditability from.

About the Author

Bernardo Tirado 

CEO and Founder

The Project Box, LLC

Bernardo is an industrial psychology practitioner and project management executive with extensive experience in building global shared services, transforming organizations through process improvement, and developing new business capabilities.

He’s worked in Fortune 50 companies over the last 15 years marrying Industrial Psychology and Project Management.  Until recently, he was living in the London and is now based in New York City where he works as VP for a top Financial Services Company.

He is a Certified Six Sigma Blackbelt and soon to be PMP.  He also taught Industrial Psychology at the Metropolitan College of NY as an adjunct professor.

Leveraging Industrial Psychology, Six Sigma, PMP, and Body Language methodologies, Bernardo created The Project Box as a premium resource that provides Project Managers with right-and left-brain strategies.


4 thoughts on “How to Build Instant Credibility?

  1. Glad you took a look at it. And Thank you Robert! The “webs” is actually deliberate and just playful. You’ll notice other things like “intrawebs” and stuff. Thanks for checking it out though. The design still needs work and I’m going through and cleaning up old posts and general spring cleaning.

  2. Oscar, thank you! Looks like something slipped past both the contributor’s and our spell check in both MS Word and on WordPress. We are always grateful when people visit the site and take time to provide feedback.

    In the interest of reciprocity, I wanted to first say I really enjoyed your blog about logo design and such. One I will add to the list. Secondly, on your about page I think you mis-spelled ‘webs’ and meant ‘web’… “I have been playing on the webs since I was 11 – 13.

    Thank you again for your feedback, always welcomed!


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